Discover the
Florence Tourists
Never Truly See
Insider digital experiences for travelers who wants a the real Florence:
Medici secrets, Renaissance crimes, forgotten places and stories that never make it into the guidebooks.
What we do
The Hidden Florence reveals what books don’t tell you and tourists don’t see…….
Alchemical symbols, heinous crimes, scandals, dark characters and much more.
Created by those who have lived in Florence for over 20 years.
The result of research that books don’t tell and of a passion for history
For travelers who want to discover the true history of Florence
Guides for travelers seeking behind-the-scenes insights and the hidden truth behind history’s most famous and ambiguous characters.
Instant digital download for self guided exploration, immersive listening, and deeper context before or during your trip to florence.
lorence has given birth to artists, explorers, inventors, alchemists, multifaceted figures, and mysterious characters whose fame has been overshadowed by the great immortal geniuses known to all, such as Leonardo, Michelangelo, Dante, etc.
But each of them conceals in their lives mysteries, vices, virtues, and secrets that not everyone knows…
Do you want to visit Florence and settle for the same old stuff that guidebooks tell you like a broken record?
Or do you want to discover the true medieval and Renaissance Florence?
The one you don’t find in books, the one that tells you about the details, anecdotes, and curiosities of incredible people?
But be careful!!!
If you come to Florence, there are also many concrete and current aspects you need to know if you don’t want your dream vacation to turn into a nightmare.
Scams, pickpocketing, days spent wandering aimlessly or in the same old places everyone goes to, perhaps passing by hidden treasures no one has told you about.
The choice is entirely yours.
You can discover the real Florence of the past, its smells, its food, and its bloody and mysterious customs, or you can stand in line for hours and just take a quick, flat tour of Florence that you’ll remember almost nothing about.